01
Logo mark and versions
A primary mark plus the versions you will actually need: a wide layout, a stacked layout, an icon on its own, one color and reversed for dark backgrounds.
Branding and logo design in Opelousas, LouisianaLook like the leader before you say a word.
Your brand is more than a logo, but a sharp logo is where it starts. We design clean, professional marks and identity systems that hold up on every truck, sign, shirt and screen.
What it is
Branding and logo design from Only Option Media is a custom mark and identity system, with colors, type and usage rules, made to look sharp on a truck, a yard sign, a website and a Google profile. It is for new and established businesses in Opelousas, across Louisiana and the US that want to look like the leader in their market.
See our workLogo, colors, type and usage guide · Files for print and web
Why it matters
People judge the truck before the work.
0%Designed in-house
0+Client websites built and managed
9Long-term contracts
Jonathan LaneFounder, works directly with you
Call 337-780-7291Most customers see your brand long before they ever talk to you. It is on the truck in their neighbor's driveway, the sign in a front yard, the shirt at the job site and the little square next to your name on Google.
A logo pulled together in an afternoon tends to show it. It blurs when it is shrunk, disappears on a dark truck door, prints in the wrong color at the sign shop and looks different on every page of your website. Customers notice, even when they cannot say why, and the company down the road with the cleaner look gets the call.
We design marks that are drawn on a grid, built to read from across a parking lot and from a browser tab, and backed by a simple system of colors and type. The goal is that every place your name shows up looks like the same serious company.
Everything is designed in-house in Opelousas, and founder Jonathan Lane works directly with you from the first conversation to the final files. No handoffs to a stranger and no design-by-committee.
What you get
A brand system, not just a logo file.
02
Color palette
A small set of brand colors with exact values for print and screen, so the red on your truck matches the red on your website and your business cards.
03
Typography
Headline and body fonts chosen to fit the mark, so everything you print and publish, from a quote to a yard sign, looks like it came from one company.
04
Usage guide
A short, plain guide to clear space, minimum sizes and color rules, so a printer, a sign shop or a new hire gets your brand right the first time.
The handoff
Every file, ready to use.
- Vector files for signs, vinyl, embroidery and print
- High resolution PNG files with transparent backgrounds
- Full color, one color and reversed versions of the mark
- Web-ready files sized for your website header
- A favicon for browser tabs and phone home screens
- Profile and cover images for your social accounts
- Logo and cover images for your Google Business Profile
- Your color values and fonts written into the usage guide
Where it has to work
Built to hold up everywhere.
- Truck doors
- Yard signs
- Job site banners
- Work shirts & hats
- Business cards
- Invoices & quotes
- Website header
- Browser tab favicon
- Google Business Profile
- Facebook page
- Email signature
- Storefront signage
How it works
From first call to final files.
Four steps from discovery to a folder of final files for print and web.
Step 01Discovery
We learn the business, the customers you want and the competitors you are up against, plus what you like and what you never want to see.
Step 02Concepts
Directions are sketched and built on a grid, then shown the way customers will see them: on a truck door, a yard sign and a Google profile.
Step 03Refine
You give feedback and we tighten the details: spacing, weight, color and how the mark holds up small and in a single color.
Step 04Deliver
You get the final mark, palette, type, usage guide and a folder of files for print and web, organized so anyone can find the right one.
Brand and website
One look, from the sign to the search result.
0+Client websites built and managed
0%Designed and built in-house
0+PageSpeed target on every site
Jonathan LaneFounder, works directly with you
Call 337-780-7291A brand only works if it shows up the same way everywhere. That is easiest when the people designing the mark also build the website and set up the Google profile.
For Nexus Home Partners, a real estate firm in Lafayette, branding was part of a bigger job: a custom child theme for the website, a favicon and a Google Business Profile setup, all carrying the same look. One team, one set of files, no mismatched colors between the site and the listing.
Because we build and manage more than 60 client websites, we design marks with the web in mind from the start. The icon has to work as a favicon, the colors have to hold contrast on a phone screen in the sun and the logo has to fit a header without crowding the menu.
Yours to keep
When the project is done, the mark and every file are yours. Use them with any printer, sign shop or embroidery shop you like. If you want the brand rolled out across a new website, your Google Business Profile or your social accounts, we can handle that too.
Questions
Branding, answered.
Anything not covered here, ask us. You will get a straight answer from the person doing the work.
Jonathan LaneFounder, Only Option Media
Mon to FriWhat do I get at the end of a branding project?
A finished logo mark with the versions you will actually use, a color palette with exact values, your brand fonts, a short usage guide, and a folder of files for print and web. That includes a favicon and profile images for your social accounts and Google Business Profile.
Do I own my logo and brand files?
Yes. The final mark and every file we hand over are yours to use on anything, with any printer or sign shop. Like your website, domain and content, your brand belongs to you.
Can you work from the logo I already have?
Yes. If your current mark has history with your customers, we can start from it and clean it up rather than throw it away. If it is holding you back, we will tell you plainly and talk through a fresh start.
Will the logo work small and in one color?
That is part of the job. Every mark is checked as a tiny favicon, in a single color for vinyl, embroidery and stamps, and reversed on dark backgrounds, so it holds up everywhere you put it.
Can you do my branding and website together?
Yes, and it is often the best way to do it. The same team designs the mark, builds the site and sets up your Google Business Profile, so everything matches from day one. We did exactly that for Nexus Home Partners.